About Us

About Elegance Studio Salon

Welcome to Elegance Studio Salon, also known as ESS, where beauty, fashion and confidence meet with a little sparkle and a lot of hard work.

ESS was founded in 2019 in Bahawalpur by Fatima, a professional beautician, dress designer and beauty entrepreneur. Fatima started her learning journey in 2014 and completed beautician diplomas from different Government institutions, spending almost four years from 2014 to 2018 learning beauty, makeup, skincare, hair care and salon skills.

After her training, Fatima worked for one year with different brands to gain real customer experience. That practical experience helped her understand what women really need: honest advice, quality products and guidance that feels personal.

Fatima’s Beauty & Fashion Experience

Fatima has also completed a diploma in Dress Designing. This gives ESS strong knowledge in bridal dresses, party dresses, color matching, fabric selection and styling guidance.

Customers can contact ESS on WhatsApp for advice about skin problems, hair problems, beauty products, makeup choices and dress styling.

The ESS Journey

ESS Store was launched in 2019. In the same year, ESS also started becoming known for its own personal products. Around 110 ESS products have been launched under the ESS journey.

Behind ESS is also a strong support system. Fatima is married to Ahmad Chauhdry, a web designer and digital marketer, who supports her in every step of life and helped build ESS as a modern online beauty and fashion platform.

Our Mission

Our mission is to make beauty, fashion and self-care easier, more trusted and more elegant for customers in Pakistan and across the world.

ESS believes that beauty is not only makeup. It is confidence, care, honesty and the courage to look your best even on a Monday morning.